Blog

Why ad servers are a bigger DDoS target than most teams realize

DDoS protection built for average web traffic misses how ad servers actually work. Here's what real-time bidding infrastructure needs instead.

2026-09-11

Retail media’s infrastructure gap

Retail media is growing fast, but the infrastructure behind it isn't. See what adtech-grade performance requires and where new networks break first.

2026-09-05

Streaming

Where streaming platforms are finding cloud savings without losing performance

As costs climb, streaming orgs are auditing where their cloud spend goes. See where bare metal, reserved capacity, & burst pricing each earn their place.

2026-09-03

Streaming

Cloud repatriation comes to streaming: why media companies are pulling workloads back off hyperscale cloud

Streaming and media companies are rethinking hyperscaler costs. See what cloud repatriation means, and where moving workloads back makes sense.

2026-09-03

Streaming

How to reduce cloud costs for streaming platforms (without losing scalability)

Most streaming platforms plan for scaling up. But here's why your baseline load doesn't belong on a hyperscaler (and where it should live instead)

Who’s responsible for what in an adtech bidding stack on Servers.com by Nexcess

Learn what Servers.com by Nexcess owns and what your team owns across hardware, networking, compliance, security, and incident response.

What an adtech bidding pipeline migration to bare metal looks like

Learn how adtech bidding pipelines migrate to Servers.com by Nexcess, from planning and traffic validation to cutover and the first month in production.

What it takes to move an adtech bidding platform off a hyperscaler provider

Learn how to answer the six questions boards ask before approving an adtech migration, from ROI and risk to compliance, operations, and total cost.

Why adtech platforms stop worrying about support on Servers.com by Nexcess

Discover five common assumptions about Servers.com by Nexcess support and how dedicated account teams, proactive monitoring, and RTB expertise work in practice.

Why adtech teams are re-evaluating bare metal for RTB infrastructure

Explore five common assumptions about bare metal and why modern specialty cloud infrastructure is changing how adtech teams evaluate RTB platforms.

The adtech infrastructure comparison hyperscalers won’t run for you

Compare hyperscaler compute and Servers.com by Nexcess for adTech workloads across latency, cost per bid, operational ownership, and portability.

How to tell if an adtech infrastructure vendor understands RTB

Use these eight questions to evaluate adtech infrastructure vendors on latency, scaling, support, costs, migration, and RTB expertise.

The adtech latency clause hiding in a partner contract

Compare hyperscaler and bare metal infrastructure for adtech workloads where p99 latency, predictable performance, and partner SLAs matter.

2026-07-26